Category Archives: Motivation

Know The Not Known

I found this interesting short which is a combination of graffiti, advertising icons, interesting space and one poor Curiosity Rewardedbloke on a chair.
It is part of a campaign to create interest in Tiger Beer and involves a huge web of interactive incitements that will involve their target audience in engaging proactively within the campaign. It is a clever mix of treasure hunt and orienteering using all the digital paraphernalia we have available to us today and a wide range of creative fields. It harnesses digital, outdoor, magazines, media partnerships, PR, trade relations and events. And all turn their talents to directing the target audience to a FaceBook Hub page where their curiosity is rewarded with invites to underground, invite only, Tiger Beer events in pubs across London.

Has anyone been to any of these?

There are supposed to be special edition four pack out this year too for those who are not faint hearted:)

Tiger beer hub page = www.facebook.com/tigerbeeruk

Pop Art – a Presidential Gift

Much comment has been made about the appropriateness of gifts between state leaders. Poor president Obama’s department got it so wrong with the lovely Mr Brown, that the sequel was being scrutinised with much interest. And low, it was modern art that won out.Ed Ruscha by Gary Regester

I’m quite pleased about that. There’s always the risk that someone will play it safe with an older, classic  piece by a more established name and then the ‘gift with value’ card will have  been seen to be played. (a bit like Mr Brown’s very politically correct Victorian timbers from an anti-slavery ship, pen holder). But dealing the modern art card is definitely more peppy, risky and shows a good deal of faith in the value of modern artists. Obama gave Cameron a signed colour lithograph by American artist Ed Ruscha, one of leaders of the Pop art movement. Continue reading Pop Art – a Presidential Gift

Intrinsic motivation v Carrot and Stick

Well, do bonuses really make us work harder? Surely all these highly paid bankers must be really focused, work relentlessly and solve problems quicker and faster then other mere mortals. Well, you will certainly argue that they didn’t think out of the box when it came to banking systems and the recent collapse of the banking world.  In fact Dan Pink’s argument would confirm that systems now in place will reinforce complacent, limited cognitive thinking, and will actually encourage a diminutive, inwardly spiralling system which will inevitably, fail us again.

Continue reading Intrinsic motivation v Carrot and Stick