I found this interesting short which is a combination of graffiti, advertising icons, interesting space and one poor bloke on a chair.
It is part of a campaign to create interest in Tiger Beer and involves a huge web of interactive incitements that will involve their target audience in engaging proactively within the campaign. It is a clever mix of treasure hunt and orienteering using all the digital paraphernalia we have available to us today and a wide range of creative fields. It harnesses digital, outdoor, magazines, media partnerships, PR, trade relations and events. And all turn their talents to directing the target audience to a FaceBook Hub page where their curiosity is rewarded with invites to underground, invite only, Tiger Beer events in pubs across London.
Has anyone been to any of these?
There are supposed to be special edition four pack out this year too for those who are not faint hearted:)
Tiger beer hub page = www.facebook.com/tigerbeeruk